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Rampradeep Dodda

from San Jose, CA
Age ~35

Rampradeep Dodda Phones & Addresses

  • San Jose, CA
  • Santa Clara, CA
  • Frazer, PA

Publications

Us Patents

Securing Expandable Display Advertisements In A Display Advertising Environment

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US Patent:
2012010, Apr 26, 2012
Filed:
Oct 21, 2010
Appl. No.:
12/909231
Inventors:
Rampradeep Dodda - Santa Clara CA,
International Classification:
G06Q 30/00
US Classification:
705 1473
Abstract:
A method for securely presenting an HTML expandable display advertisement on a computer display, comprising: storing at a serving computer, an HTML object having an identifier associated with at least one securing computer, registering at the securing computer, the expandable display advertisement, and signaling, from a displaying computer, an expansion event for the expandable display advertisement wherein the expandable display advertisement is for display on the displaying computer. Additional operations for securely presenting an expandable display advertisement on a computer display include expanding, at the displaying computer, the expandable display advertisement; and signaling, from a displaying computer, a restoring event. Using this technique, the serving computer may be within a first domain, and the securing computer within a second domain, the second domain being different from the first domain. In some cases, a registration message received by a securing computer comprises width and height dimensions of the expandable display advertisement.

Measuring The Effects Of Social Sharing On Online Content And Advertising

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US Patent:
2012010, May 3, 2012
Filed:
Oct 28, 2010
Appl. No.:
12/914683
Inventors:
Vageesh Setty - Santa Clara CA,
Rampradeep Dodda - Santa Clara CA,
Prabhakar Goval - Sunnyvale CA,
International Classification:
G06Q 30/00
US Classification:
705 1441
Abstract:
A computer-implemented method, advertising network, and computer readable medium for measuring ad performance metrics after user-initiated sharing activity at a website. The method commences by receiving an original internet ad, the original internet ad for hosting within a website (e.g. a social networking website), then recoding the original internet ad (also for hosting within a website) wherein the recoded sharable internet ad comprises ad sharing and instrumentation code for capturing, tracking and later reporting various user-initiated sharing activities by measuring online events using the ad sharing and instrumentation code (i.e. the online events being in response to user-initiated sharing activity) without requiring any explicit action to be provided by the website operator. In some cases, the measured event occurs in the form of expanding an ad, clicking a request to share, printing a coupon, or performing an online conversion action. The ad can comprise any forms of internet media.

Methods And Systems For Facilitating Caching Of Advertisements

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US Patent:
2013011, May 2, 2013
Filed:
Oct 28, 2011
Appl. No.:
13/284129
Inventors:
Prabhakar Goyal - Sunnyvale CA,
Sanjay Kumar Gupta - Sunnyvale CA,
Rampradeep Dodda - Santa Clara CA,
Assignee:
Yahoo! Inc., a Delaware corporation - Sunnyvale CA
International Classification:
G06Q 30/02
G06F 15/167
US Classification:
705 1468
Abstract:
Methods and Systems for facilitating caching of advertisements are described. The methods include receiving an ad request and generating a serving plan in response to said receiving the ad request. The serving plan includes multiple cache lines that identify corresponding advertisements. Each of the cache lines is associated with a corresponding expiration. Also, each cache line is readable by logic to display one of the advertisements corresponding to the cache line. The cache lines include a first cache line. The first cache line includes ad information, which is associated with a first one of the advertisements. Moreover, the ad information includes one or more parameters for expiration of the first cache line of a client device. The client device is configured to display the plurality of advertisements. The method includes sending the serving plan to the client device to store in the client device.

Measuring Inline Ad Performance For Third-Party Ad Serving

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US Patent:
2012007, Mar 29, 2012
Filed:
Sep 29, 2010
Appl. No.:
12/894000
Inventors:
Eyal Arasu Ramakrishnan - Santa Clara CA,
Rampradeep Dodda - Santa Clara CA,
Prabhakar Goyal - Sunnyvale CA,
International Classification:
G06Q 30/00
US Classification:
705 1441
Abstract:
A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.
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